Capital One Brand Design Work
Project Type: Marketing
Background:
I worked on Capital One’s brand as an internal Art Director and later as part of West Cary Group, a partner agency. Across both roles, I collaborated with designers, writers, and strategists to produce integrated creative for national campaigns and internal communications. This page is a brief summary of selected work spanning approximately four years.
Goal:
The work shown here reflects my focus on delivering clear, consistent design that aligns with brand standards while staying flexible enough to meet the needs of different audiences, platforms, and business objectives.
Social Media:
Eye-catching visuals and thoughtful brand storytelling designed for Instagram, Facebook, and LinkedIn. Campaigns feel cohesive, scroll-stopping, and built to drive engagement.
Landing Pages:
Clean, conversion-focused layouts with clear hierarchy and intuitive flow. Designed to guide users smoothly from headline to action while keeping things on-brand and visually sharp.
Web Designs:
Full webpage mockups that balance usability with style. Responsive pages feel modern and well-structured. Built to deliver both aesthetic impact and intuitive experience.
Banners:
Bold, effective banners built for performance across display networks. Clear messaging and crisp visuals, all packed into compact formats that get noticed.
Pop-ups:
Designed for thumbs and fast scrolls, with dynamic visuals, and quick-hit messaging that feels consistent across experiences. Optimized to capture attention in a blink.
App Store Imagery:
Screenshot sets and promotional graphics that tell an app’s story at a glance. Clean, on-brand, and easy to digest, built to boost installs with clarity and polish.
Print Designs:
Tactile design that makes a lasting impression. Thoughtful typography, well-composed layouts, and a deep attention to detail come together to create pieces built to connect in the real world.
Emails:
Branded templates built for clarity and clicks. Easy-to-skim layouts, mobile-friendly formatting, and design that feels intentional. Focused, functional, and free of distractions.
Motion Graphics:
Short animations and looping visuals that add energy to campaigns. From subtle transitions to punchy type moves, everything’s crafted to enhance the story without overdoing it.
